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If promotion feels like a surprise, the pipeline is broken. Grow role-ready leaders on purpose — with profiles, journeys, and visible signals.
For each key role, define five to seven capabilities with observable behaviors and evidence examples — "runs a weekly coaching conversation" beats "good with people." Profiles turn development from favoritism into a transparent standard anyone can work toward.
The 70-20-10 rule holds on the frontline: most growth comes from doing the work (stretch assignments), a fifth from coaching, a tenth from content. Design accordingly:
Run a lightweight talent review each quarter: for each candidate — readiness (now / 6 / 12 / 24 months), the next rep they need, and who sponsors them. Sponsorship matters more than advice: visibility and opportunity move careers; feedback alone doesn't.
A pipeline exists when the departure of any one leader is an event, not an emergency.
Two numbers tell you if the pipeline is real: what percentage of leadership openings are filled internally, and how long a role runs vacant before someone ready steps in. Both are lagging indicators of the reps you're scheduling today. Templates — success profile, stretch brief, talent review grid — are free.